The answer; educate & dispose of gum correctly in an appropriate
chewing gum bin-[BIN]
4
GUM.

The Disposal Options
There are novelty disposal ideas like the key ring gum bin and the Rizla
style paper wrappers for wrapping your gum and disposing of it later which
will undoubtedly encourage some users but for most the thought of
carrying around used gum just won’t be acceptable.
Other novelty alternatives include open gum boards. These are
appearing in high streets that are currently running gum campaigns and are
having some success during the ‘introductory stage’ however the prominent
sight of the chewed gum is revolting to many people, unhygienic and unsightly. Issues
highlighted even by the younger generation (bearing in mind these are our
main target group) are;
“getting
pushed in it & the gum sticking in your hair, it would be treated as a game
& a bullying threat”
“bee’s, wasps and
flies will be attracted to it”
“you might touch someone else’s gum”
“you can pick up all sorts of germs”
“it will encourage the user to spit at the target”
“it’s more unsightly than being on the floor”
The novelty ideas are great
encouragers but we certainly need something that will be there long term,
something that is hygienic to avoid cross contamination of germs, readily
available when we get that urge to get rid, strategically placed in gum
problem areas, competitively priced to allow mass coverage and ideally
something that continues to advertise the need for proper gum disposal.
Quite simply
a
[BIN]
4
GUM
and plenty of them